Belk Private Label Brands
The retailer in a press release said the collection is inspired by the brands southern roots drawing inspiration from the styles of. Exclusively at belk the crown ivy brand originated in 2014 with a collection for the modern southern woman and was an immediate hit with the belk customer.
Belk unveils private label beauty brand.
Belk private label brands. And the charlotte based retailer is projecting record breaking sales of its 18 in house brands. Its where southern style lives. And it includes a prominent role for private brand merchandise.
Officials have seen the future of department store retailing. Private brands boost belk retailer sets strategy for adding more lines to private label business. Belks popular private label brand crown ivy will start offering menswear and womens shoes.
And it includes a prominent role for private brand merchandise. Its where southern style lives. As recently as 2002 belks sales of private label goods.
The brand is built on a foundation of everyday separates that can be mixed and matched depending on the customers individual style. Expects private label brands to be its primary growth engine over the next three years. Retail analysts say companies like belk keep more of the sales dollars from private label brands because national brand middlemen are eliminated and stores can choose how and when to mark down items.
This article from the charlotte business journal takes a look at the growth of private brands at belk. Officials have seen the future of department store retailing. The collections will be available in stores and online this month the charlotte based department.
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