Private Label Credit Card Programs
Credit card programs private label credit card programs. Giving your customers a seamlessly branded credit program is a surefire way to build customer loyalty and drive repeat purchases.
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Private label credit card.
Private label credit card programs. What is a private label credit card. A private label credit card is a store branded credit card that is intended for use at a specific store. We really cant have a discussion about general purpose credit.
Private label cards giving retailers a boost. The report covers the us. As a result of ownership of the receivables you have 100 control of the underwiriting and pricing.
If the retailer does not manage the private label card a third party issues the cards and collects the payments from cardholders. Private label credit cards are cards branded for a specific retailer independent dealer or manufacturer. Market for private label credit cards with an emphasis on retail credit card program features and benefits analysis retail card strategies growth trends and.
Important reasons to consider a private label credit card program include. A private label credit card is a type of revolving credit plan managed by a bank or commercial finance company for either retail or wholesale manufacturers such as department and specialty stores. Airline frequent flyer programs are usually considered a model for.
If you currently extend credit to your customers or want to you can offer a special purpose private label credit card for use exclusively at your business. Branded credit card this ubiquitous phrase helped propel the private label credit market to nearly 114 billion in total balances by 2007. Packaged facts estimated total private label credit card loans at 1086 billion for 2013.
Private label credit cards branded card programs that enhance your customers experience. I of course everything changed when the credit crisis and recession struck. In talking about the co branded credit card industry.
Among the major issuers of the cards are citi retail services ge capital retail bank capital one financial corp alliance data systems td bank wells fargo co.
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